Issue Overview

Demonstrating Value and Impact

More and more stakeholders (boards, donors, patients) are asking for evidence of impact and outcomes.  Strategic planning can be valuable to an organization because it provides a sense of direction and outlines measurable goals to demonstrate impact. An effective strategic planning process offers a clear sense of purpose and direction that can help teams make everyday choices about which opportunities to pursue, and which to pass. It is a useful tool for guiding day-to-day decisions and, evaluating progress and changing approaches.

Strategic planning is the process of:

• determining the goals your organization intends to achieve and,
• how resources will be directed to accomplish those goals over time.